Yesterday's webinar, called "Self Marketing For Authors", was presented by Writers Digest. The speaker was Chip MacGregor, a literary agent with MacGregor Literary. (You can check out his blog at www.chipmacgregor.com) I thought he was fabulous and gave practical suggestions. I don't want to tell you EVERYTHING in the webinar- you know they frown upon that- but here are a few points to entice you into checking out Writers Digest and Chip's blog and the webinar yourself.
When making your marketing plan, think S.W.O.T.
- Strengths- what you do well
- Weaknesses- what you struggle with
- Opportunities- people, places, organizations that you can work with
- Threats- what you need to overcome to reach your goal
Chip discussed some of the marketing tools that currently work for authors.
- contests and campaigns
- videos, including book trailers
- short and positive communication
- giving away stuff
- magazines and e-zines
Once you've gotten that book deal, he suggests ways to make your publisher fall in love with you ;-)
- keep a positive relationship going
- say "YES" to everything (as for as marketing)
- establish your brand
- listen to advice- especially from editors
- deliver on time- be it info or manuscript revisions
- participate with enthusiasm
- express appreciation- it feels good to all
So when you have a chance, go to the Writers Digest web site and peruse their webinars and online workshops.
*** Disclaimer: I am not receiving any compensation, favors, or swag for this announcement. I'm just enthusiastic about it!!!!